Visual hierarchy is best communicated through the size of the elements in this design. The largest elements in a design generally dictate the focal point.
David Carson (2011) Quiksilver pro in NYC
The variety of different sized shapes in this composition leads to an effective communication of visual hierarchy. The large, stylised character draws our attention first, giving us an idea of the target audience, this then draws the eye to the Quicksilver Logo, New York and finally the date of the event.
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Shane Hendriks (2008) Rolling Cube House
Using three different sizes is also a good starting point in creating visual variety in a modular building.
Ten years ago, Shane Hendriks, a South Australian builder and building designer, began planning and designing his most aspirational project: his own home. Dubbed Rolling Cubes, the three-bedroom two-level home is made of five equal, yet different shapes: two main vertical cubes and two outer wing cubes that connect via a central cube. This unconventional home is located in the picturesque town of Port Elliot on South Australia’s magnificent Fleurieu Peninsula. Any passer-by would be forgiven for doing a double-take. The commanding structure stretches 40 metres wide and its highest point rises eight metres high into the sky. |
Calvin Klein (2016) G.E.M
The variety of different sized items and textures gives the overall ensemble visual variety.
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