ANALYSING LOGOS
The key to writing to annotations is CLARITY. Say what it is you want to say, and that's it.
The key to writing to annotations is CLARITY. Say what it is you want to say, and that's it.
First Impressions:
What is the logo promoting?
Describe:
What visual elements does this logo use?
1. Negative/Positive Space
2. Typography
What style of logo is it?
What is the target audience of the company?
What is the logo promoting?
Describe:
What visual elements does this logo use?
1. Negative/Positive Space
2. Typography
What style of logo is it?
- Name only logo (e.g. Kellogs)
- Name and symbol logo (e.g. Pepsi)
- Symbol only logo (e.g. Shell)
- Abstract (e.g. Nike)
- Pictorial (e.g. Apple)
- Typographic (Coca-Cola)
What is the target audience of the company?
- Age (Traditional or Modern)
- Socio-Economic Status (e.g. Sophisticated (Expensive)
- Feminine/ Masculine
- Contrasting colours (e.g. black & white)
- Monochrome (single colour/ cheaper printing)
- Full colour (more expensive printing)
- Warm/cold colours
- Harmonious colours
Interpret:
What is the logo communicating?
Evaluate:
Does the logo aesthetically pleasing and does it successfully communicate the businesses' personality?
What is the logo communicating?
Evaluate:
Does the logo aesthetically pleasing and does it successfully communicate the businesses' personality?
ANNOTATING DESIGNS
When you are discussing your own work DON'T describe, EVALUATE. Evaluate the effectiveness of your design in meeting your brief, evaluate why it is effective. Don't bother describing what it looks like... I can probably already see that.
When you are discussing your own work DON'T describe, EVALUATE. Evaluate the effectiveness of your design in meeting your brief, evaluate why it is effective. Don't bother describing what it looks like... I can probably already see that.