FOLIO: OPTION 1
What is a Logo?
The first thing that comes to mind when you think of a business or a brand is almost always its logo– the potential for impact is huge! It is the visual representation of that product, place, thing, or business.
This then becomes the 'face' of the business and it's associated products.
This then becomes the 'face' of the business and it's associated products.
Why is an effective logo so important?
An effective logo is important because it helps communicate the identity of a business and people often choose products based on their perceived value rather than their actual value.
Think about it. Would you rather have a Ferrari instead of, say, a Toyota Corrola, which was ranked “car of the year” in 2015, and delivers much better mileage at one-tenth of the price. Sure, the Toyota is the logical choice, but it’s Ferrari's identity that conjures images of luxury and status, and that usually clinches the sale.
With the right logo, businesses can increase their product's perceived value.
Think about it. Would you rather have a Ferrari instead of, say, a Toyota Corrola, which was ranked “car of the year” in 2015, and delivers much better mileage at one-tenth of the price. Sure, the Toyota is the logical choice, but it’s Ferrari's identity that conjures images of luxury and status, and that usually clinches the sale.
With the right logo, businesses can increase their product's perceived value.
Elements of iconic logo design
The power of simplicity should never be underestimated, as often times simple shapes and colors communicate a stronger message than an over-done image. In this class you are going to learn how to maximize communication with minimal information.
Task
Design a minimalist logo
ASSIGNMENT
Your assignment is to design your own minimalist logo. You will decide on a subject, choose your reference images, and design your logo. You will create a logo of one of the three options:
1) Animal mark,
2) Letter mark, or
3) Negative space mark.
DELIVERABLE
Display your logo onto appropriate vehicles.
ASSIGNMENT
Your assignment is to design your own minimalist logo. You will decide on a subject, choose your reference images, and design your logo. You will create a logo of one of the three options:
1) Animal mark,
2) Letter mark, or
3) Negative space mark.
DELIVERABLE
Display your logo onto appropriate vehicles.
MINIMALISTMinimalism can be described as the stripping away of all unnecessary elements and focusing on what needs to be there. In this sense, minimalism encourages purpose.
While minimalism often appears simple on the outside, a lot of thought, practice and time goes into the production and development of a minimalistic piece. So, here are some ways you can get the most out of minimalism. |
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ANIMAL MARKThroughout life, animal symbolism has been used to describe almost anything. How many times have you heard sayings such as ‘strong as an ox’, ‘tall as a giraffe’, ‘big as a bear’ or ‘quick as a cat’, I could go on all day.
This concept can then be applied to describing a brands personality. Advantages of Animal Marks • Promotes Brand Culture • Tangible • Anthropomorphic Potential |
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LETTER MARK
A letterform mark uses one or more letters as an iconic symbol to represent a brand. Often, these symbols are highly stylized so the mark is distinctive enough to stand alone.
Advantages of Letterform Marks • Iconic • Simplicity • Independent |
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NEGATIVE SPACE MARK
Less is more.
Negative space is, quite simply, the space that surrounds an object in a image. Just as important as that object itself, negative space helps to define the boundaries of positive space and brings balance to a composition. |
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