DEFINE
The Brief
|
|
Influence Maps
Analysis
First Impressions:
Logo is for ‘Arts Magazine’. Describe: The style of this logo features both a symbol and name. Logo uses visual triple entendres, with the pictorial element of this logo using positive space to form the lines and point of a pencil, this is combined with typographic elements that reflects the brand's initials (A/M). Overall silhouette also suggests a grand building (a gallery?) Analyse: Logo is evenly balanced with the point of the pencil placed precisely between the two lines of the pencil. Contrast is created through a back and white palette. To create some visual variety and interest, there are an uneven series of white bands (3). Interpret: Pencil suggests arts. Gallery reference suggests tradition and trust. These elements suggest a non-gender specific target audience of a higher socio-economic status. Evaluate: Successfully communicates the main function of the company. Also suggests trust. |